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On-demand Webinar: Why Brand Matters ?

Consumer expectations for their relationships with brands are at an all-time high. In this environment, brands must evolve to secure shelf space in the hearts and minds of consumers.

If your target audience doesn’t know or trust your brand in the wealth world, how will you ever increase your client base and sales?

Having a solid and trusted brand is more important than ever for businesses to thrive. But a good brand won’t manifest overnight as building brand awareness is a result of precise planning, development and growth, which is why many Wealth and Asset Managers neglect it without realizing the impact it has.

This is why we brought you Casey Lewis – Vice President, iShares Global Brand to share her insights, and provide some best practices and tactics that will sharpen your marketing practice.

In this webinar you will learn;

  • What is a brand and why it’s essential for your business,
  • How to build a strong brand,
  • How to use the power of the brand to differentiate and drive business,
  • Connecting the bridge of Brand & Business Performance, and measure your success.

Advisors, don’t miss out on this webinar as you will learn about the power of branding (and how to measure it!) in an environment where consumer expectations are at an all-time high.