Upcoming Webinar

Why Brand Matters

Consumer expectations for their relationships with brands are at an all-time high. In this environment, brands must evolve to secure shelf space in the hearts and minds of consumers.

If your target audience doesn’t know or trust your brand in the wealth world, how will you ever increase your client base and sales?

Having a solid and trusted brand is more important than ever for businesses to thrive. But a good brand won’t manifest overnight as building brand awareness is a result of precise planning, development and growth, which is why many Wealth and Asset Managers neglect it without realizing the impact it has.

This is why we bring you Casey Lewis – Vice President, iShares Global Brand to share her insights, and provide some best practices and tactics that will sharpen your marketing practice.

In this webinar you will learn;

  • What is a brand and why it’s essential for your business,
  • How to build a strong brand,
  • How to use the power of the brand to differentiate and drive business,
  • Connecting the bridge of Brand & Business Performance and measure your success.

Advisors, don’t miss out on this webinar where you will learn about the power of branding (and how to measure it!) in an environment where consumer expectations are at an all-time high.

    Presenter:

    Casey Lewis

    Vice President
    iShares Global Brand, BlackRock

    Wednesday, January 22, 2020
    @ 1:30 PM EST

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    Casey Lewis

    Vice President
    iShares Global Brand, BlackRock

    Casey Lewis is a Vice President at BlackRock, leading the iShares Global Brand for BlackRock’s ETF and Index investments business. She attended the University of Texas in Austin, studying Advertising. After gaining valuable experience as a marketer for a technology start-up, she spent the majority of her career working on financial and technology brands within advertising agencies.

    She has experience working on brand strategy, rebranding and visual identities, and global advertising campaigns. She has been at BlackRock for a year and a half, and in 2019, led the global launch of the iShares rebrand, ranging from internal initiatives across all BlackRock offices and external launches in 15+ countries. Outside of work, Casey is on the Young Professionals Board of Directors for the American Heart Association and loves riding her Peloton bike.